What is Social Media Analytics?
Practitioners and analysts are familiar with social media on many websites and channels such as Facebook, YouTube, Instagram, Twitter, LinkedIn.
– Oscar Wilde
Social media analysis is the ability to collect and search for information collected via social media, support business decisions, and measure the effectiveness of these decisions via social media.
As the social media analytics are gathered through each channel，Tracking, turning, examples, clicks, impressions and more. Reports from services that support marketing campaigns such as LinkedIn and Google Analytics are also different.
Social media analytics uses a custom software platform that works like a web search engine. Keywords and content information can be accessed through a channel or online search. The “Data Peacekeeper” letter is returned, uploaded to the database, sorted and analyzed for insight.
The concept of social listening is included in social media analysis. Counseling will explore social channels for problems and opportunities. Social analysis tools often include more detailed listening, which includes listening and performance analysis.
Social media analytics goes beyond preferences and business. Clicking on answers, comments and links is not enough. While these are important KPIs, a detailed analysis of social media shows why Facebook posts are gaining popularity and why users are still tweeting to you. He talks about products that rate Instagram more often than other products. This is an overview of how customers feel about your business, products and services. From there, you can develop marketing messages, resolve product issues, and resolve customer issues. Not only numbers, but determine their numbers
Also, while using social services for more customer service, social media analysis is therefore necessary to measure customer performance. (Social Customer Service)
Also, the response time, resolution ratio or “ringtone” that the Customer service representative uses on social media
Cecilia's World 
So impressive !!! After reading your article, I have a better understanding of Social Media Analytics
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Thank you so much! I have read your article, your opinion is brilliant!
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Your article is great! I noticed that you mentioned the concept of social listening in your article, which I didn’t notice when I looked up the information before. Social media analytics goes beyond preferences and business，it’s not only about numbers, but determine their numbers. From your opinion, I have a clearer understanding of the concept and operation of social media analysis.
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Thanks a lot!!!
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Your article is a concise and clear introduction to what social media analytics is and how it works. It gives me a new perspective on the specific application of social media analytics in business. Also, the first time I learned the concept of social listening from your article, it seems that you have consulted a lot of information, you are great!！！(By the way, your website page design is really beautiful ~~~)
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HAHAHA!Thanks for your appreciation!
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Good article!! The difference between your article and others is that you made an analogy between the data acquisition method of social media analytics and the search engine, which impressed me a lot. After reading your article, I deeply feel from the case of Facebook that social media analytics is highly practical for business, which will help more merchants to know their customers and products. I strongly believe that social media analytics will greatly improve products and activities related to our lives through the integration and analysis of a large amount of social data~ I am looking forward to your new articles!
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Thank you so much!I am looking forward to your new blog too~
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Your article gives a more detailed introduction on the practical side on social media analytics, which gives me a new angle of understanding this kind of technology. You briefly introduced the mechanism of social media analytics tools, the basic concept of social listening and the real case of Facebook. After reading your article, I learned more knowledge that I’ve never seen while I was looking for information online! Can’t wait to read your next article!
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Thanks a lot for your comment~I can’t help myself to seeing your new blog!
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Seeing Oscar Wilde’s (Celebrity Quote), this is a fun start! The article is not only theoretical, it also mentions a lot of realistic and feasible things, and even metaphors, which is too cool.
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I AM totally agree with you and thanks for your appreciation~
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